7R E-mount Camera with Full-Frame Sensor

36.4 MP 35 mm full frame sensor Sony, one of the world's leading makers of image sensors, combined its top new technologies to achieve high resolution and outstanding image quality. This revolutionary 35 mm full-frame Exmor® CMOS image sensor collects light with record efficiency to achieve high sensitivity, a wide dynamic range, and an incredible new level of realism, while significantly reducing noise.

No optical low-pass filter Sony removed the optical low-pass filter to bring out the full potential of the sensor and lens, achieving an enhanced sense of clarity with supremely realistic details all the way to the edges of your photos. AR coating reduces flare and ghosting.

Gapless on-chip lenses Sony optimized the design and positioning of every on-chip lens (OCL), covering every pixel to significantly enhance light-gathering efficiency. This raised sensitivity while maintaining low noise and achieving an impressive S/N ratio. A gapless on-chip lens design eliminates the gaps between micro-lenses to collect more light. In addition, each on-chip lens is optimally positioned depending on its location to accommodate the sharper angle of light entering the periphery, which is caused by larger sensor dimensions being teamed with the E-mount's short flange-back distance.

Micro-engineering advances The exceptional performance of the image sensor was achieved through various advanced sensor features. First, compressing circuitry height dramatically increases the amount of light collected by each pixel, while photodiode expansion technology increases the size of the photodiode in every pixel to improve the sensor's dynamic range and further raise sensitivity while maintaining low noise and achieving a high S/N ratio.

BIONZ X processor Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations, and lower noise whether you shoot still images or movies.

Detail reproduction and diffraction reduction Two new technologies bring out the full performance of sensor and lenses. Detail reproduction technology prevents the overemphasized outlines that plague most digital images. Diffraction reduction suppresses the effects of diffraction, which causes points of light to appear blurred especially at small aperture settings (large F-numbers). By taking the aperture setting into account, this technology faithfully restores clarity to points of light and other fine details, for beautiful landscapes, portraiture, and more.

Area-specific noise reduction Area-specific noise reduction is now more powerful than ever. It selectively divides the image into areas based on patterns (such as edges, textures, and evenly colored areas like blue skies), and then applies the most appropriate noise reduction for each area to improve image quality, especially at high-sensitivity settings. Working together with Sony's detail reproduction, it gives supremely clear, detailed images.

16-bit processing + 14-bit RAW 16-bit image processing and 14-bit RAW output help preserve maximum detail and produce images of the highest quality with rich tonal gradations. The 14-bit RAW (Sony ARW) format ensures optimal quality for later image adjustment (via Image Data Converter or other software).

Controls, customization, and navigation Despite compact dimensions, the 7R features front and rear dials for intuitive setting of exposure, a control wheel for setting ISO, and an exposure compensation dial. Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments as desired without searching through dedicated menus. Button customization empowers you to shoot just the way you like, with frequently used functions assigned to the customizable buttons of your choice. You can easily assign any of 46 functions to any of 9 buttons; up to 12 key functions can be assigned to the Fn button for quick access.

Tiltable LCD screen 2.9 in, 1.2 million dot LCD offers high resolution and flexible composition options.

Magnesium alloy body Thanks to this outstandingly light and strong metal, the 7R weighs 1.03 pounds with battery-less than half the weight of leading DSLRs-but has the durability for years of performance.

Substantial, ergonomic grip The 7R is 25% less bulky than leading DSLRs, but still features a full-size grip for all-day shooting comfort.

Antidust system and coating To keep your photos blemish free, an anti-dust mechanism vibrates ultrasonically whenever you switch off the camera to remove any particles adhering to the image sensor. An anti-static coating also helps prevent dust and other particles from adhering to the sensor when changing lenses.

Dust and moisture resistance Durability-enhancing measures include sealing around the buttons and dials, as well as a protective double-layered structure that tightly interlocks panels and components.

XGA OLED Tru-Finder This viewfinder features high 1024x768 resolution, OLED improvements and the same 3-lens optical system used in the flagship 99 despite the compact body. The viewfinder displays the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and three times the contrast of the 99. High-end features like 100% frame coverage, wide viewing angle, information display modes, peaking function, and focus magnifier are also provided.

Full-frame film-making The unique combination of the 35 mm full-frame sensor, audio production features, and flexible lens interchangeability means a new level of portable movie-making. The new accelerated BIONZ X image-processing engine also enables area-specific noise reduction and detail reproduction technology to be applied to movies for the very first time, resulting in ultra-fine detail and exceptionally low noise. Features like Picture Effect, full HDMI output for an external monitor, P/A/S/M modes, and full 1080p AVCHD Progressive format, and the choice of 60p/24p recording further expand the options.

Audio recording & monitoring During movie recording and playback, you can monitor the sound using headphones connected to the 7R headphone jack, check levels with the display controls, and attach professional sound gear using the industry-standard XLR terminal adapter kit.

Fast Intelligent Autofocus Numerous features contribute to the 7R's autofocus capabilities: the new lightning-fast BIONZ X , high-speed full-frame image sensor output, and a newly developed Spatial Object Detection AF algorithm that conducts focusing analysis in real time using spatial frequency information to optimally control the lens drive.

Eye Autofocus Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritized eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.

Lock-on Autofocus and area setting options Lock-on AF adjusts the target frame size based on subject characteristics and makes use of a wide AF area to ensure usage of the optimal AF point for smooth, stable autofocusing. Just press the shutter button halfway to activate it. The new BIONZ X allows swifter subject tracking and higher detection performance than ever before. When using the Flexible Spot AF area setting, you can select a small, medium-sized or large AF area to match the size of your subject and help ensure the camera focuses on the intended area. Wide and Zone focus area settings are also available.

One-touch remote and one-touch sharing One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and one-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing Imaging Edge Mobile app to your NFC-enabled Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC" No problem. You can also pair the devices manually.

Capture One (for Sony) Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.

Works with iMovie and Final Cut Pro X This product is compatible with Final Cut Pro X and iMovie.

Imaging Edge Remote, Viewer, and Edit Elevate your photography with Imaging Edge desktop applications. Use "Remote" to remotely control shooting; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.