Turn your black screen into a design piece
When you're not watching TV, transform your black screen into a work of art with The Serif Ambient Mode - a collection of decorative art, including two exclusive patterns from the Bouroullec brothers palette.*
The Serif exclusive patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two patterns inspired by the beauty of the natural world around us.
Adding elegance to the icon
You can position The Serif anywhere in the room thanks to the elegant metal stand that complements and completes the bold design and stylish silhouette.
Experience exceptional picture detail
Even exceptionally bright or dark scenes can't hide the details. HDR 10+ analyzes each scene, going frame by frame to adjust the brightness to suit the moment. You'll see the details the director wanted you to see come into focus.
Bixby Voice Assistant on TV
Spend more time watching and less time searching. Smart AI lets you easily search shows and movies through voice commands, and provides content recommendations tailored just for you.*
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The Serif.
The Serif works with Alexa so your life just got simpler. It's easy to connect your Alexa-enabled devices. With The Serif's compatibility, have Alexa turn on your TV, change channels, control volume, and more.
The Google Assistant
The Serif works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.
Easy to Use
Easily control connected devices and content with just One Remote Control and your mobile. Adjust the settings or find new artwork to display. Easy to find, easy to use.
The content you want at your fingertips
No more hunting through menus. Get straight to your favourite shows with dedicated Netflix and Prime Video buttons right on the remote control. Fast and easy.